2024 Cosmetics Trends in Japan: Must-See Trends for Foreigners
In 2024, Japanese cosmetics are attracting worldwide attention.
Cosmetics that are currently popular in Japan, how to use them, tips on how to buy them, and Japanese cosmetics that are particular about comfort and ingredients!
This article introduces the latest cosmetic trends in Japan.
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2024's hottest cosmetic brands
In 2024, Japanese cosmetic brands are attracting a great deal of attention around the world.
Japanese brands combine the latest technology with old-fashioned beauty wisdom to offer many high-quality, cost-effective products.
For example, CANMAKE's Marshmallow Finish Powder is cosmetically pleasing and features a matte finish and good pore coverage, while Cezanne's Pearl Glow Highlight has good skin blending and beautiful color!
In this issue, we will introduce several such cosmetics that are popular in Japan.
Latest buzz cosmetics from Japan
In 2024, the latest buzz cosmetics from Japan are putting a new spin on the world of makeup.
These cosmetics not only stand out, but also enhance the personality of the person using them.
"Club Spin Powder C"
$1.936
It is comfortable to wear and gives a natural transparency to the skin.
In particular, using it after bathing and before going to bed can help you feel the effects of keeping your skin silky smooth, prevent rough skin, and at a low price.
In addition, it reduces uneven skin tone and pores, making skin look naturally beautiful!
▶Club Spin Powder C ¥1.936
Clé de Peau Beauté Rouge Alèbre.
$6.600
Good color retention and good coloration are recommended.
There are 18 different colors to choose from. And the packaging looks luxurious, so it would be good to use it on a date for dinner or something. However, since it is a matte type and tends to dry out easily, it is recommended to apply lip balm before use.
It is perfect for those who prefer the matte type to the glossy type!
▶Clé de Peau Beauté Rouge Alèbre $6.600
RMK Makeup Base
$4.070
It is recommended for natural makeup, as it has the effect of adjusting unevenness of the skin naturally and is light and smooth to apply.
It is made with gentle ingredients that are easy to use on dry or sensitive skin, and the key is to use it as a base makeup item that does not interfere with foundation.
▶RMK Makeup Base ￥4.070
CANMAKE City Light Eyes
$638
It is especially characterized by its luminosity and hue. It offers natural makeup, a three-dimensional finish, and a good fit that blends well with the skin. It also has a very good coloring effect due to the lame and pearl effects.
The cost performance is quite good and is recommended!
▶CANMAKE City Light Eyes $638
LUNASOL Eye Coloration
$6.820
These eyeshadows have attractive, fine, elegant lamé and shades that blend easily with the skin. In particular, colors like Limited Edition and Darjeeling Camel make the eyes look gorgeous with their unique hues. The texture is smooth and adheres well to the skin, keeping a beautiful finish for a long time. It is also highly rated for its low powdering and ease of use. However, the colors are subdued, so those seeking more vivid colors may find it lacking. Overall, this is a versatile eyeshadow that can be used for both daily use and special occasions.
▶LUNASOL Eye Coloration $6.820
Cosmetics brand with a unique concept
Japan is full of very unique new cosmetic brands.
These brands entertain people with new ideas and interesting concepts.
Kirei&co.
Kirei&co. (Kirei & Co., abbreviated Kireko) is a Japanese cosmetic brand known as an "all one coin cosmetic brand" where all products are priced at 500 yen (excluding tax).
The brand aims to meet the needs of people who enjoy wearing makeup on a daily basis by offering a diverse range of cosmetic products at affordable prices.
The product line is extensive and includes the following categories
- eye makeup
- Lip Products
- base make-up
- Face Products
- skin care
- beauty tools
Each category includes mascara, eyeliner, eyebrow products, eye shadow, lip tint, BB cream, primer, concealer, liquid foundation, powder foundation, cushion foundation, and many others.
Kirei&co. aims to meet a variety of needs, including the ability to easily try and purchase products at a store near you, to try makeup that is popular on social networking sites, and to offer products in a price range that is easy to use on a daily basis. The brand is also available at online stores and stores that carry the products.
UR Glam
UR Glam is a cosmetic brand launched in 2019 by Daiso, a well-known 100-yen store chain in Japan.
The brand's motto isSexy and Healthy Makeup.and shows Daiso's presence in the affordable makeup market.
UR Glam's product line is extensive,
Includes eye shadow, lip gloss, lipstick, blush, pre-stuffed powder, liquid eyeliner, concealer, mascara, shading and highlighting sticks, makeup brushes, nail polish, nail polish removerThe following is a list of the most common problems with the
UR Glam's products are popular for their affordability and wide selection, and many basic makeup items are available at100 yen (excluding tax)The products are sold in the following price range. Some makeup brushes and makeup products range in price from ¥200 to ¥300. Products from this brand are especially popular, such as mascara, eyeliner, and eyebrow pencilsThe following is a list of the most common problems with the
UR Glam products are available at Daiso stores throughout Japan, but not all stores carry the entire product line. The entire product line can be viewed on the official website.
MUJI
MUJI cosmetics products are known for their simple, minimalist designs and high quality. Below are some of MUJI's cosmetic product recommendations.
- 4 colors of eyeshadow: Easy application eye color palette with 8 different colors to choose from, each with a pearlescent effect. Each palette contains 4 colors, the perfect combination for creating gradients and highlights!The following is a list of the most common problems with the
- eyeliner&eyebrow pencil: Soft and easy to blend pencil type eyeliner and eyebrow. Available in black, brown, and gray.The following is a list of the most common problems with the
- Loose Powder Natural / Natural Pearl: This fine powder creates a flawless, natural look on the face and makes makeup last longer. Use after foundation as a setting powder, available in 2 sizes and 2 colors (natural/natural pearl)The following is a list of the most common problems with the
- UV base control color: Available in yellow, blue, and pink, it brightens and smoothes the skin tone. Also, high SPF protects skin from UV raysThe following is a list of the most common problems with the
These products reflect MUJI's signature simple, minimalist design and are recognized as affordable, high-quality products. Also in 2018, the cosmetic packaging was stylishly redesigned and new colors were added to the product lineupThe following is a list of the most common problems with the
Buying Guide: Japanese Cosmetics Shopping
This is a guide to obtaining Japanese cosmetics. We will explain in detail how to purchase in Japan and how to purchase from overseas.
How to purchase in Japan
Harajuku" and "Omotesando" in Tokyo
- Many trendy cosmetic stores for young people.
- An area where the latest fashion and cosmetic trends gather.
Shinsaibashi" in Osaka
- A wide range of items from luxury brands to petit-price items are available.
- Shopping and gourmet dining are available.
Tenjin" in Fukuoka
- You can find unique items from local brands.
- A wide variety of original cosmetics with local characteristics.
Convenience stores, drugstores, hundred-yen stores
- You can get easy-to-use cosmetics and basic skin care products for daily use.
- Convenience stores and drugstores are useful in emergencies and while traveling.
- Hundred-yen stores offer basic makeup items at low prices.
Shopping at department stores
In Japanese department stores, the worlds of beauty and fashion merge.
The cosmetics counter in particular is not just a sales space, but a place to discover and experience beauty.
Typical department stores and their characteristics
Details are as follows
- Mitsukoshi in Ginza, Tokyo
- Luxury domestic and international brands are gathered.
- Experience a personal counseling session with a top-notch beauty advisor.
- Hankyu Department Store in Umeda, Osaka
- A wide variety of cosmetic brands are available, reflecting the latest trends as quickly as possible.
- Seasonal limited editions and Hankyu limited items are attractive.
- Matsuzakaya in Nagoya
- Local service and an assortment of products loved by local customers.
- A variety of cosmetic items limited to Nagoya and local brands are also available.
Shopping Experience
Details are as follows
- Counseling at counter
- Our beauty professionals suggest products tailored to your skin type and preferences.
- Makeup techniques and skin care advice are also available.
- Samples provided
- You can try samples of new products.
- A chance to try products on your skin before buying them.
- Exclusive events and promotions
- There are also many special events such as new product launches and makeup seminars.
- Limited edition sets and special offers are also available for seasonal and event-specific occasions.
Shopping in a Japanese department store is more than just a shopping experience.
online shopping
Online stores are very convenient for purchasing Japanese cosmetics. They are especially easy to access, even from overseas.
Representative Online Shops
Details are as follows
- Rakuten Market
- One of the largest online marketplaces in Japan.
- A wide variety of domestic and international cosmetic brands are available at competitive prices.
- Amazon.co.jp
- The company features a wide selection of products and prompt delivery service.
- Prime members also enjoy free shipping on select items.
- @cosme Shopping
- Operated by Japan's largest beauty website.
- There is a wealth of user reviews and ranking information, ideal for pre-purchase reference.
About International Shipping
Details are as follows
- International Shipping Options
- Many online stores offer international shipping.
- Note that additional shipping and customs fees may apply in some countries.
- Point of Purchase
- Choose a reliable store that sells authentic products.
- Review shipping options, return policies, and customs information prior to purchase.
Online shopping for Japanese cosmetics offers a wide variety of choices and the convenience of access from anywhere in the world. You can enjoy the latest Japanese cosmetics from the comfort of your own home.
Limited items and new productsIt is important to get to the store early or make reservations for limited items and new products on the day they are released.
Popular items may sell out quickly, so check in advance for release information.
We hope you enjoy your Japanese cosmetic shopping experience with this guide!
Specific examples of make-up
Japanese cosmetics are known for their delicacy and high quality, but it is in the way they are used.
Here are some specific examples of makeup using Japanese cosmetics that reflect the trends of 2024. From natural base makeup to subtle eye makeup to trendy point makeup, take a look at Japanese beauty as a reference through these steps.
Natural base makeup
- How to use Kanebo's Liquid Foundation
- Dot a small amount of foundation in the center of the face and spread outward with a brush or sponge.
- Naturally covers uneven skin tone and reflects light for a translucent finish.
- Thinning toward the outside of the face makes the center of the face appear brighter and creates a three-dimensional effect.
Delicate eye makeup
- How to draw on Shu Uemura's eyeliner
- Draw a thin line of eyeliner along the crease of the eye and bounce it up slightly at the outer corner of the eye.
- The lines follow the shape of the eyes, creating natural yet impressive eyes.
- The thickness of the line can be adjusted to match the size and shape of the eye for a more natural look.
- Use of CAMMAKE eyeshadow palettes
- Spread a thin layer of the base color over the entire eyelid to create a natural shade.
- Add dark color to the edge and hollows of the eyes to create depth.
- Highlight color is applied to the inner corner of the eyes and under the eyebrows to add brightness.
Trend point makeup
- gradient lip
- Apply "Opera" lip tint to the center of the lips and blend with fingers to create a natural gradation.
- By applying color from the inside rather than the contour of the lips, it creates a fuller, softer impression.
- How to draw natural eyebrows with Anasui eyebrow pencil
- Fill in with fine strokes along the brow line.
- The end of the eyebrow should be slightly thickened, while the beginning of the eyebrow should be soft and light.
- Styling with one's own eyebrows makes facial expressions look more natural and soft.
summary
This article delves into the wide range of trendy Japanese cosmetics for 2024. From how to buy to practical uses to the hottest brands, we have introduced the appeal of Japanese cosmetics.
- 2024's hottest cosmetic brands
- We introduced brands that combine "new product development using cutting-edge technology" with "long-held approaches to beauty," as well as rising star brands with unique concepts. These brands are driving new trends in Japanese beauty.
- Buying Guide
- We have included information on the best places to shop in Japan, how to buy online, and the best ways to get your hands on Japanese cosmetics.
- How to use cosmetics
- Through specific products and makeup procedures, we showed how to get the most out of Japanese cosmetics.
Japanese cosmetics are attracting worldwide attention for their uniqueness and quality, and we hope this article will help you better understand them. We have also introduced new cosmetic trends, innovative products, and beautiful makeup techniques.
